TikTok is introducing a updated setting that enables them to reduce the volume of AI-created content appearing in their timelines. This step comes as the service revealed that it now features more than 1 bn AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a widespread release. This development comes amid a increase in AI content, spurred by new content generation software.
AI Content on Other Platforms
Recent reports that approximately one in 10 of the quickest rising content creators on a competing service only show content made by AI. A considerable share of this material is deemed low-quality AI content, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or bizarre.
Based on user feedback that a lot of users appreciate content made with AI tools, ranging from AI artwork to educational videos, and we aim to provide users the option to increase or decrease of that, according to their own likes,” commented a spokesperson.
Volume and Proportions
The platform shared that there are presently 1.3bn videos on its network labeled as artificially created. In total, more than 100 m videos are submitted to the app daily, making AI-generated material a relatively small portion of its total content library.
How to Adjust Settings
Users will be able to reduce or increase the volume of AI content they watch by using the topic control feature in the platform and choosing the AI content topic. Other topics that currently be controlled under the tool encompass news, style, cosmetics, and choreography.
Platform Guidelines
The platform’s rules require content makers to tag lifelike AI-made content, and it forbids dangerous deepfakes of celebrities or crisis events. Any believable AI video that is unmarked can be taken down under its user guidelines.
In addition, the service will from now on attach an “AI-made” label to content produced via its own AI tools, or flagged by an industry-wide initiative for spotting content made by AI. This step is intended to stop users from attempting to evade the tagging system.
Educational Initiatives
The company is furthermore introducing a $2 million educational fund for specialists and organizations to develop learning resources about using AI responsibly. This project will assist non-profit groups specializing in training computer science.
Moderation Strategy
The video-sharing app has justified its content review process, during discussion over plans to cut jobs for a large number of safety staff in the United Kingdom. It is set to reduce a significant number of roles in its content moderation team in the UK capital, with worker representatives and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A trust and safety lead explained that people-led review would continue to be important, but AI can protect employees by filtering out the most distressing content ahead of it has to be seen by humans. The platform stated a notable drop in explicit and harmful content handled by content reviewers over the last 12 months due to reliance on its automated systems.
It is vital to balance humans and technology to ensure user safety,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to limit contact with dangerous material as swiftly, which is where a extensive automated help is proving valuable operate efficiently.”
